Part-time Job with HUGE Potential

Do you know what's the biggest advantage of marketing online?

Scaleability.

If you can sell something once, you can usually sell a hundred of the same thing, just by scaling-up your efforts.

Some offline products are scaleable, too. So you can start small or part-time and, once you've cracked the formula once, you just do it 'bigger' next time.

Seminars are a good example. Test the water with a small event first time out, then you'll be confident about stepping up to the next level.

Niche Seminar Secrets is 'scaleable', too. It starts at just One Dollar!

Take the one-dollar trial of Niche Seminar Secrets now.

For that, you get all the information, in a downloadable PDF, for a full thirty days. Only then do you pay the full price, and even that's discounted.

Then I'll send you the manual in all its full-colour printed glory.

So, you can dabble for a dollar, test the water for next to nada, and still dive in at a discount. I'd say it's worth a dollar just to find out if it's your thing!

Take the one-dollar trial of Niche Seminar Secrets now.

To success!

Roy

PS. No, there's no catch. One dollar gets you IMMEDIATE access to the PDF version of Niche Seminar Secrets for a full 30 day trial period:

Take the one-dollar trial of Niche Seminar Secrets now.

More on Selling Seminar Seats

One of the perennial questions people ask when they're thinking of putting on seminar or workshop events is, 'How can I get people to attend my event?' How, in other words, do you sell seats?

Look at that question another way and some answers might become clear.

Try to remember all the events you've been to, especially any in the same niche (or similar) and ask yourself how you came to hear about them. Think about events you would have liked to attend as well, and ask yourself the same question.

The events you went to were promoted better than those you thought about but resisted, all other things being equal, but they should all give you ideas.

Was it direct mail that persuaded you, or word of mouth, or an email newsletter, or a 'tell a friend' email? Was it a speaker at a previous event, perhaps? Did you spot a small ad and go to a website? Did someone phone you about it?

Whatever method the promoters of those events used clearly worked on you. If the events were a success, those methods must have worked on other people, too.

Apart from direct mail, you need very little cash investment to use some or all of those methods. You can probably think of a few others, too. How about doing an 'ad swap' with someone in the right niche (you promote their product and they promote your event)? Can you ask your local Chamber of Commerce to email their database? You can if you're a member.

Use all your online networking contacts to spread the word, including Ecademy, Facebook, etc, forums and blogs. Be careful to present the most professional image you can whenever you talk or write about your upcoming event. Self-deprecating remarks can undo a lot of self-promotion; no one has to know you're nervous.

Basically, whatever you've seen work for someone else, copy it. Don't be too proud to use something that seems a bit 'tacky' or obvious. Obvious usually works!

Remember, customers (especially seminar customers) are buying into you. When you're more enthusiastic about your company and its products, whatever they are, your customers will be, too.

Roy

PS. Remember the One Dollar Trial of Niche Seminar Secrets is still ON!

Answering Another Question From The Survey

One of my survey respondents wonders how they can rely less on Powerpoint.

('Powerpoint' is the Microsoft program that enables you to create and display slides for your audience. I'm sure there are other programs, but we tend to use the term 'Powerpoint' for all of them).

I think we've all been victims of 'death by Powerpoint' and I can understand how you want to avoid inflicting that fate on your audience!

But we've all been to lectures and presentations where the slides have added a lot of useful, even essential information. I think there are a few rules we can try to keep to, but I am aware that circumstances will vary a great deal.

Anway, assuming you'll be using some slides, here goes:

1 Only use slides that actually add something to your spoken words. Don't just use the slides as the text of your presentation.

2 Keep your slides brief and pithy - in other words, they must be quickly understandable and make a memorable point.

3 You can use slides to highlight any quotes, key phrases, website addresses or other points you want your audience to write down. Then you can move on while the slower writers make their notes.

4 Use a consistent design for your slides, including the colour scheme, a simple font, etc, and don't try to be clever. You need your audience to be able to take in the content of each slide at a glance and then return their attention to you.

5 On which point, don't try to use your slides to divert attention from you! If you're going to put on a slide show you shouldn't be on the stage at all.

6 When you want the audience's attention (ie, most of the time) make sure any slide that's showing isn't a distraction. A blank screen looks accidental, but a simple logo or company name looks far more professional, especially if you're recording the event on video.

7 Be the most engaging, entertaining and dynamic speaker you can be, with your content pitched at a level your audience can grasp (but not necessarily remember in detail) and you'll hardly need any slides at all. Naturally, some subjects will be more complex, but they'll mostly atract a more intelligent audience anyway. If you feel your subject is bound to be above the level of many in the audience, be sure to pepper your presentation with enough 'amazing' facts to keep them entertained as well.

8 Why not practise in front of an honest critic, without slides, and see what he or she thinks of it. At any points where they feel 'lost' or need some information you can't convey clearly in your spoken presentation, consider using a slide. You might be amazed by how few you need.

If you have any thoughts on this or any other subject I'd be delighted to get your feedback, via the comments below or by email.

Roy

PS. The One Dollar Trial goes on! Try Niche Seminar Secrets for a whole 30 days, for just one dollar, then get a $20 reduction on the full price too!

Answering a Question You Didn't Ask

How do I overcome 'pitchfest phobia'?

Note: these articles are supplementary to Niche Seminar Secrets, available for a 30-day trial for just one dollar, HERE.

I'm sure we've all been to events where at least one of the speakers did little more than pitch their product or service, where the information you got was all about them and their company.

Equally, I know some excellent 'teachers' who tell you loads of what you need to know and don't manage to sell a thing. That's great for you when you're a delegate but not so good when you have your seminar promoter's hat on.

Most experienced speakers will get it about right, of course. Natural selection will see to that. Meaning, you don't get to gain experience if you don't get the gigs because you don't sell anything...

I usually suggest about 80-85% good, unbiased content to about 15% or so spent promoting yourself and your product. Delegates mostly see that as acceptable. So about ten minutes out of every hour can be 'pitch'.

You might still get some resistance, of course. What you don't want is people spreading the word that your event was just a 'pitch fest', especially when it wasn't. So here's a way to get your delegates to look at it (and the sharper ones will see it this way, anyway)...

...it's all part of the education process.

Learning how to pitch is as important as anything else in business, and seeing someone do it right is an education in itself. Actually, seeing people get it badly wrong is even more instructive, but you can't afford too many lessons like that at your event!

When we were learning the seminar business (not that we'll ever stop learning), seeing how smoothly or otherwise each speaker segued into his or her pitch was fascinating. Seeing inexperienced speakers struggle a little and then make rapid progress was actually quite a thrill, while hearing a few of the delegates' grumbles taught us a thing or two.

And we were keen to learn.

So you can make a virtue out of the speakers' desire to sell by including at least one session, perhaps near the end of your event, where you explain what the presenters were doing and why.

As I said, it's all part of the education process for your delegates and it might help them appreciate just how much thought, effort and experience goes into the average presentation.

Most of us are used to being sold to by now. As marketers, we probably keep swipe files and acquire countless books and ebooks about 'how to sell'.

Your event could be the example 'par excellence'!

Roy

PS. Many people take copious notes during an event but most of them stop writing once the speaker goes into his or her pitch. Imagine the boost to your DVD sales when people realise the lesson you just gave them, and that they won't find in their notes.

PPS. The One Dollar Trial is still available, directly from this blog, here.

Another Question From The Seminar Secrets Survey

One of my members asks, 'How can I sell more effectively from the back of the room?'

Firstly, in case you don't know what we mean by 'back of the room' sales, we're talking about the products on sale at a seminar event, usually at a special 'today only' price. They're almost always literally at the back of the room.

Healthy sales depend on a few factors, among which are:

1. The speakers having a suitable product to promote on the day that's relevant to the audience (or the audience being sufficiently targeted to be likely to want that product) .

2. The ability of the speakers to offer an excellent 'today only' deal.

3. How convincing the speakers are, both in the information they give and their ability to sell.

4. The audience being in a positive, upbeat mood generally.

5. The audience members trusting you and your payment process.

6. Enough of the audience having the money to spend or being offered terms they can afford.

7. Having a convenient and well-organised buying process, so everyone who wants to buy can do so quickly.

8. Offering brilliant, no quibble guarantees.

9. The speakers being available to talk with undecided buyers and explain their offer, maybe offer special terms, etc.

10. Offering good value in the presentations, suggesting (rightly) that there's a lot more to tell, if only we had the time, and offering the products (information products, courses, coaching, etc) as a solution to getting that information, help, encouragement, etc, across.

Briefly, get the best speakers you can (or do the best presentation you can), with the best and most relevant products. Give your delegates a great event by entertaining, educating and encouraging them to take action - starting with this investment in themselves.

You'll notice, especially when you've been to a few events yourself, how often the speakers will congratulate you on taking action (by being there), choosing to be among the four or five percent who've opted to succeed, and so on. The implication is that to stay among those top few percent you need to keep taking action by investing in your education, by equiping yourself and your business for the future and by 'teaming up' with them and their evident success.

And all that needs to be true. Then you can have what Niche Seminar Secrets promises you: real wealth with a totally clear conscience.

Roy

PS. You can still take the one-dollar trial of Niche Seminar Secrets, when you click here.

Identifying a Profitable Niche

One of the questions that came up in the Niche Seminar Secrets Survey was, 'How do I choose a niche?'

To answer that, you need to ask yourself what it is you really need to know. Then, the answer becomes obvious:

You need to know what people are currently interested in, and especially what they're currently spending money on. It's quite easy to get a broad idea, but you will need to narrow it further. Remember that a broad niche may give you a bigger potential audience but to capture an enthusiastic, hungry crowd you need a smaller, more focused niche who will be keen to find out anything they can about their favourite topic.

Here's a simple three-step process to help you find your broad subject area and then identify your more tightly focused niche:

1. Remembering that seminars are information products, we can look elsewhere to see what subjects people are currently buying information about. So our first stop should be Amazon, the world's largest online bookstore, to study their list of current bestsellers. This gives you a very good idea of what's hot, topic-wise.

2. Visit your local magazine retailer and see which topics have the most magazines devoted to them. Also, watch to see which ones seem to sell best - you'll need to linger for a while - and browse through a few. Magazines that carry lots of advertising are probably doing well, since most (though not all) advertisers are quite careful not to waste their advertising budgets in magazines no one reads. The more successful magazines will be the ones that hit a particular niche most effectively, with content that suits the current tastes and interests of their readers. Make a list of the contents of these successful magazines. Now you're beginning to home in on your target.

3. Finally, visit online forums dedicated to the niche or niches you've identified. Now you're not just looking for the niche topic and its enthusiasts; you're actually going to find out exactly what they want to know. By spending time following discussions, contributing comments and questions of your own and identifying people's most pressing questions and problems, you will have found your niche and also have a very precise idea of exactly what questions to cover in your seminar. By contributing freely - you can research the answers elsewhere - you will also have begun to establish yourself as an authority in that area and developed a following - your first potential delegates!

You'll find more information and ideas about identifying a niche and its enthusiasts in Niche Seminar Secrets, including how to use other people's events to launch your own. And the one-dollar trial of Niche Seminar Secrets is still available, right here on this blog.

For just one dollar, you can secure a 30-day trial of Niche Seminar Secrets, with a further discount available at the end of the 30 days. Just choose the payment option you prefer when you order your one-dollar trial.

Here's to a prosperous 2009. Yes, it is still possible!

Roy

Now Try Niche Seminar Secrets

It looks like we had a few coding problems with the PayPal buttons for the one dollar trial of Niche Seminar Secrets.

These are now fixed, and you can access the one dollar trial, with its two payment options, here: Niche Seminar Secrets One Dollar Trial.

You get 30 days to decide for just a single dollar, then the option to save a further 20 dollars before I ship you the physical product in a month's time.

Go to One Dollar Trial With a Difference to get yours while the offer lasts.

Roy

More Niche Seminar Questions Answered

Hello again

It's time to answer another of your questions from the Niche Seminar Secrets survey.

'How do I get started with very little cash? Things like hotels costs, speaker fees, food and refreshments, etc.'

Getting started in any business does take a bit of cash, but the seminar business offers ways to limit your liability to an absolute minimum.

Firstly, make your marketing extremely cost-effective. It's likely you have more time than money right now, so take the time to build a list. Even that may not take very long, depending on the niche you're aiming at, and I've written a brief report on a very easy way I discovered to build a list of several hundred names in a couple of weeks. Use your speakers lists and offer an affiliate program so other people are selling for you.

I'll be talking about choosing the best, most responsive niches next time.

Once you know you have a demand - bearing in mind that response to a mailing will usually be lower than for a digital or physical product - you will have an idea of the size of venue you need and you can begin to negotiate with venue owners for the best deal. Compare room rate with 'delegate day rate' for the anticipated numbers and don't commit too early. Have several alternative venues lined up and play them off against each other to negotiate the best rate possible, but be reasonable or you might find they don't want to deal with you again!

For a low-cost event, don't supply food and drink. Even big-budget organisers will often save costs here, and sometimes charge just enough on tickets to pay for the venue. Their profits come from products and continuing sales to the list, of course.

Using the Niche Seminar Secrets model, you shouldn't have to pay your speakers anything. In fact, they make you (and themselves) money by appearing.

Commit to as little as possible up front, keep your venue and room size options open and even use the strategy I've outlined in the bonus chapter of Niche Seminar Secrets, as well as following the rest of the tried and tested Niche Seminar Secrets system, and you should be fine.

Take the One Dollar Trial of Niche Seminar Secrets

Now you can get your hands on the complete Niche Seminar Secrets system for just one dollar there's really no reason to risk trial and error. Doesn't a one dollar trial sound like a much better idea? Go here for your one dollar, thirty-day trial.

To your success!

Roy

The One Dollar Trial With a Difference

This is not the only one dollar trial offer you'll see, but I think it might be the best one you'll see for a while. One hundred people took up my free trial offer, and more tried, but this deal is even better. Read on to see how...

Because I'll be taking all the risk (not counting the one dollar...), you can afford to take me up on it, safe in the knowledge that you're, well, safe.

And because I'm being sensible about it, I can afford to be even more generous than I was planning to be. So it's a real win-win. You get a 30-day trial, almost as good as free, and I don't have to deal with a hundred returns 29 days from now!

I recently had an interesting experience with a one dollar trial, but that's for another day. Suffice it to say you will benefit from the lesson I learned. Basically, I won't send you the printed edition until one month's time, when I know you really want it.

But you still get the digital download version of the full Niche Seminar Secrets manual, for one dollar today.

Here are your two options:

Option 1. The complete Niche Seminar Secrets (not the Limited Edition I gave away) will be yours today for one dollar, as a digital download. One month from now I'll send you the full-colour printed edition for a further two monthly payments of forty-eight dollars. ($1 + $48 + $48 = $97). Meaning, you get the full manual, printed in full colour, for the current price of the digital download version.

Option 2. I'll still send you the complete digital Niche Seminar Secrets for one dollar right now, plus you get the full-colour printed edition through the post in a month's time, for just seventy-seven dollars when you pay the remainder in one month's time. That's $1 now and $76 in a month's time, saving you a further twenty dollars. Remember, this is the full-colour printed edition for $20 less than I was charging for the digital download.

Putting it another way, you get a look at the full manual for a measly one dollar, as compared to seeing less than twenty percent of it for free - and you can't get the free one at all now, since all 100 copies went inside four days.

By the time I send your manual by post I may even have found a few extra bonuses to send with it. No promises, but I'll see what I can come up with. There's already one bonus included with the manual that's designed to make massive profits even easier to come by...

So, click this PayPal button for the $1 trial - that's $1 now, then 2 x $48 later:

And below is the PayPal button for the $77 dollar bargain - $1 now then 2 x $38 next month:

Either way, you get a month's trial of the full Niche Seminar Secrets system for just a dollar! Select your option now then let PayPal's secure servers take care of it.

And nothing more to pay for a full 30 days - Bargain!

Roy

Niche Seminar Secrets

Niche Seminar Secrets Survey Answers

The first survey results are starting to come through now from Niche Seminar Secrets members and I have to say they are quite revealing...

Over 85% of those who have responded so far have already spoken at or organised an event, while 71% are planning to either speak at or run an event in the next 6-12 months.

So we already have an amazing information resource right there, among NSS readers. Which sets me thinking...

Meanwhile, other seminar secrets members have asked some interesting questions, such as 'How do I promote a seminar event in a new country where I have few contacts?' From the same enquirer (I assume) is the question of how to promote an English speaking event in a non-English speaking territory.

Most of the questions you've asked are answered in full in Niche Seminar Secrets, but not those two...

And it's an interesting problem, I must admit. My first instinct about promoting any event is to build a list first, if at all possible. In this case, a list specifically from that region. Otherwise, rent or JV a list from someone who is already operating in that area. Do you have access to English-speaking property dealers or service providers for that area, for example?

I think you must think of the English speaking community as a sub-niche within your niche, whatever your niche is. But I'd promote it only in English, for a start. Of course, it doesn't have to be just expats - many people are multi-lingual - but you must pre-qualify your audience so language is not a barrier on the day.

So your list will comprise fluent English speakers in the niche you operate in, able to reach the country where your event will be held. Remember, some people will travel a long way to get to a special event in a lovely setting... But be realistic about the true size of your target market and your chances of capturing enough of them. See how easy or difficult it is to build that list - that will give you a good clue.

I'd be intrigued to know the circumstances that brought up the question, though! If you'd like to tell us more, we can probably offer some more specific advice. Use the comment section at the end of this post.

I'll be responding to some more questions and survey responses in the coming days. Questions like 'How do I get started with little or no cash to invest?' and 'How do I overcome nerves?'

Meanwhile, please add your comments, experiences and ideas here for us all to share - especially if you're one of the 85% with experience already.

Here's to your Seminar Secrets success!

Roy

Making Money from Seminars

In case you're in any doubt about whether you really can make tons of money from seminars, I've made it my mission to ask a few direct questions of some top seminar promoters in the past few weeks.

Questions like, 'How much did you actually make that weekend?' and, 'Was it really that easy to make a hundred-thousand plus in one day?'

You know, the kind of questions you'd like to ask but maybe don't like to. It is easier if they're already friends.

Note than when I say 'seminar promoters' I don't mean people who only put on seminars - I mean people who use seminars and public speaking as a core part of their business marketing strategy. Increasingly so, in the cases I studied.

Well, if a hundred-thousand plus (pounds or dollars - does it matter?) in one or two days isn't motivation enough to make you want to do another event, what is?

Yes, we're talking sales, not profits, but remember the margins in information products are enormous - often over ninety percent, which is unheard of in other industries.

And given that two of the examples I looked into were only employing half of the Niche Seminar Secrets strategy, I might even say there's room for improvement! In truth, though, they are using the full NSS system in the longer term, so they probably do know what they're doing...

It's gratifying to see and hear of the Niche Seminar Secrets system working so well for two of my favourite marketers. Both are people I'd be delighted to JV with on a future event.

You could put yourself into that category too, thanks to the guidance you'll get from Niche Seminar Secrets. Currently, you can even get a trial version of NSS for just $17, just so you can finally convince yourself that Niche Seminar Secrets is the key to making six figures, and more, from organising and promoting your own seminar, workshop and conference events.

And maybe JV-ing on one with me...

Go here to your $17 Niche Seminar Secrets trial.

Roy

PS. My offer to answer any questions you have about seminars, etc, is still open.

PPS. I'm afraid the free Limited Edition of NSS is no longer available. All 100 went in just four days! But I think $17 invested in the (bigger) trial edition is still a bargain!