More on Selling Seminar Seats

One of the perennial questions people ask when they're thinking of putting on seminar or workshop events is, 'How can I get people to attend my event?' How, in other words, do you sell seats?

Look at that question another way and some answers might become clear.

Try to remember all the events you've been to, especially any in the same niche (or similar) and ask yourself how you came to hear about them. Think about events you would have liked to attend as well, and ask yourself the same question.

The events you went to were promoted better than those you thought about but resisted, all other things being equal, but they should all give you ideas.

Was it direct mail that persuaded you, or word of mouth, or an email newsletter, or a 'tell a friend' email? Was it a speaker at a previous event, perhaps? Did you spot a small ad and go to a website? Did someone phone you about it?

Whatever method the promoters of those events used clearly worked on you. If the events were a success, those methods must have worked on other people, too.

Apart from direct mail, you need very little cash investment to use some or all of those methods. You can probably think of a few others, too. How about doing an 'ad swap' with someone in the right niche (you promote their product and they promote your event)? Can you ask your local Chamber of Commerce to email their database? You can if you're a member.

Use all your online networking contacts to spread the word, including Ecademy, Facebook, etc, forums and blogs. Be careful to present the most professional image you can whenever you talk or write about your upcoming event. Self-deprecating remarks can undo a lot of self-promotion; no one has to know you're nervous.

Basically, whatever you've seen work for someone else, copy it. Don't be too proud to use something that seems a bit 'tacky' or obvious. Obvious usually works!

Remember, customers (especially seminar customers) are buying into you. When you're more enthusiastic about your company and its products, whatever they are, your customers will be, too.

Roy

PS. Remember the One Dollar Trial of Niche Seminar Secrets is still ON!