More Niche Seminar Questions Answered

Hello again

It's time to answer another of your questions from the Niche Seminar Secrets survey.

'How do I get started with very little cash? Things like hotels costs, speaker fees, food and refreshments, etc.'

Getting started in any business does take a bit of cash, but the seminar business offers ways to limit your liability to an absolute minimum.

Firstly, make your marketing extremely cost-effective. It's likely you have more time than money right now, so take the time to build a list. Even that may not take very long, depending on the niche you're aiming at, and I've written a brief report on a very easy way I discovered to build a list of several hundred names in a couple of weeks. Use your speakers lists and offer an affiliate program so other people are selling for you.

I'll be talking about choosing the best, most responsive niches next time.

Once you know you have a demand - bearing in mind that response to a mailing will usually be lower than for a digital or physical product - you will have an idea of the size of venue you need and you can begin to negotiate with venue owners for the best deal. Compare room rate with 'delegate day rate' for the anticipated numbers and don't commit too early. Have several alternative venues lined up and play them off against each other to negotiate the best rate possible, but be reasonable or you might find they don't want to deal with you again!

For a low-cost event, don't supply food and drink. Even big-budget organisers will often save costs here, and sometimes charge just enough on tickets to pay for the venue. Their profits come from products and continuing sales to the list, of course.

Using the Niche Seminar Secrets model, you shouldn't have to pay your speakers anything. In fact, they make you (and themselves) money by appearing.

Commit to as little as possible up front, keep your venue and room size options open and even use the strategy I've outlined in the bonus chapter of Niche Seminar Secrets, as well as following the rest of the tried and tested Niche Seminar Secrets system, and you should be fine.

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To your success!

Roy