Public Speaking Mistake #2 From Joanna Martin

Here's the latest from Joanna on the seven mistakes public speakers make that cost them business - and money.



Number 3 very soon!

Roy

Why it's Good to Talk

At Steve Foley's very successful Econfex event at the weekend, I was able to chat with most of the speakers, some of whom have staged their own events already.

One of the subjects that inevitably came up more than once was how to sell enough tickets for a seminar, workshop or training course. In other words, how to get enough people there to make the event financially worthwhile.

It's not something Simon Coulson seems to struggle with, and neither do, say, Andrew Reynolds, Mark Anastasi or Jonathan Jay.

Consequently, their events are definitely worthwhile!

The secret to filling seats?

Well, there's more than one secret, of course, but the thing all those named above share in common is ... they all have access to a huge list, generally their own.

Selling seminar seats is much like selling any other information product, but a bit harder, unless your list is very well targeted. This is because buying a seminar ticket takes much more commitment than just pressing a 'buy now' button.

The take up for free events is much bigger, of course, because people know they don't actually have to go if they haven't paid. They haven't 'lost' anything if the ticket was free.

And, as I explained in Niche Seminar Secrets, that's why free tickets are generally a bad idea. Frankly, ticket 'sales' for a free event bear little relation to the number of people that turn up.

You could plan for a hundred people (and spend accordingly, promise a good-size audience for your speakers and so on) and then only see fifteen or twenty people arrive on the day. Even a nominal ticket price means most people will make the trip, because they'll 'lose' that money if they don't.

Of course, not turning up is their loss, because the networking alone is worth making the effort for. You lose too, because your event is not the event it might have been.

But first, build or find your list, then always put a real cash price on the tickets, even if you offer a big discount.

Roy

PS The One Dollar Trial has to end soon - see more about Niche Seminar Secrets here.

Attention Seeking For Fun and Profit

In a recent poll of Oscar-winning actors and actresses, 68 percent said they were 'shy'.*

In a recent survey of professional musicians, 62 percent decribed themselves as 'basically shy'.*

But in a recent poll of Internet marketers, only 54 percent said they were nervous about presenting to an audience.*

And 97 percent of the audience said they couldn't care less anyway.

So, however shy you might think you are, you're probably more confident than, say Angelina Jolie and Bono. Possibly even less shy than, let's say, Sean Roach or Derek Gehl - probably not, but possibly!

So stepping up in front of an audience and telling them all about your business, your product and your service will be like a walk in the park. Especially as 97 percent of your audience are on your side.

You can find out how to present to an audience, how to wow them with your know-how and how to get them to come and listen in the first place, when you take the $17 dollar trial edition of Niche Seminar Secrets.

It's not just for niches. It's not even just for seminars. But it is packed full of secrets.

And, when you decide to upgrade you even get a piece of me. Mentoring, coaching, answering questions - mainly by email but we can use the phone when you get really serious - and I might even speak for you, too.

Worth stepping up for, I'd say.

Get the Niche Seminar Secrets 17 Dollar trial package here.

Roy

* Sorry, I made all those figures up. But it's a fact that most actors and musicians describe themselves as shy.

Another Question From The Seminar Secrets Survey

One of my members asks, 'How can I sell more effectively from the back of the room?'

Firstly, in case you don't know what we mean by 'back of the room' sales, we're talking about the products on sale at a seminar event, usually at a special 'today only' price. They're almost always literally at the back of the room.

Healthy sales depend on a few factors, among which are:

1. The speakers having a suitable product to promote on the day that's relevant to the audience (or the audience being sufficiently targeted to be likely to want that product) .

2. The ability of the speakers to offer an excellent 'today only' deal.

3. How convincing the speakers are, both in the information they give and their ability to sell.

4. The audience being in a positive, upbeat mood generally.

5. The audience members trusting you and your payment process.

6. Enough of the audience having the money to spend or being offered terms they can afford.

7. Having a convenient and well-organised buying process, so everyone who wants to buy can do so quickly.

8. Offering brilliant, no quibble guarantees.

9. The speakers being available to talk with undecided buyers and explain their offer, maybe offer special terms, etc.

10. Offering good value in the presentations, suggesting (rightly) that there's a lot more to tell, if only we had the time, and offering the products (information products, courses, coaching, etc) as a solution to getting that information, help, encouragement, etc, across.

Briefly, get the best speakers you can (or do the best presentation you can), with the best and most relevant products. Give your delegates a great event by entertaining, educating and encouraging them to take action - starting with this investment in themselves.

You'll notice, especially when you've been to a few events yourself, how often the speakers will congratulate you on taking action (by being there), choosing to be among the four or five percent who've opted to succeed, and so on. The implication is that to stay among those top few percent you need to keep taking action by investing in your education, by equiping yourself and your business for the future and by 'teaming up' with them and their evident success.

And all that needs to be true. Then you can have what Niche Seminar Secrets promises you: real wealth with a totally clear conscience.

Roy

PS. You can still take the one-dollar trial of Niche Seminar Secrets, when you click here.

It Must Be The Time of Year

...because I've decided to keep the one-dollar trial of Niche Seminar Secrets available for a little longer.

Which means you'll be able to download the full system for just one dollar and take the next twenty-nine days deciding if it's right for you. After thirty days I'll send you the full-colour hard copy, and I'll even offer you a further $20 discount on top.

I'll also send you an extra bonus or two with your manual. I'm not revealing exactly what just yet, but rest assured you'll be pleased you said 'yes'!

Go here to take the one dollar trial of Niche Seminar Secrets.

Try it and see.

Roy

More Niche Seminar Questions Answered

Hello again

It's time to answer another of your questions from the Niche Seminar Secrets survey.

'How do I get started with very little cash? Things like hotels costs, speaker fees, food and refreshments, etc.'

Getting started in any business does take a bit of cash, but the seminar business offers ways to limit your liability to an absolute minimum.

Firstly, make your marketing extremely cost-effective. It's likely you have more time than money right now, so take the time to build a list. Even that may not take very long, depending on the niche you're aiming at, and I've written a brief report on a very easy way I discovered to build a list of several hundred names in a couple of weeks. Use your speakers lists and offer an affiliate program so other people are selling for you.

I'll be talking about choosing the best, most responsive niches next time.

Once you know you have a demand - bearing in mind that response to a mailing will usually be lower than for a digital or physical product - you will have an idea of the size of venue you need and you can begin to negotiate with venue owners for the best deal. Compare room rate with 'delegate day rate' for the anticipated numbers and don't commit too early. Have several alternative venues lined up and play them off against each other to negotiate the best rate possible, but be reasonable or you might find they don't want to deal with you again!

For a low-cost event, don't supply food and drink. Even big-budget organisers will often save costs here, and sometimes charge just enough on tickets to pay for the venue. Their profits come from products and continuing sales to the list, of course.

Using the Niche Seminar Secrets model, you shouldn't have to pay your speakers anything. In fact, they make you (and themselves) money by appearing.

Commit to as little as possible up front, keep your venue and room size options open and even use the strategy I've outlined in the bonus chapter of Niche Seminar Secrets, as well as following the rest of the tried and tested Niche Seminar Secrets system, and you should be fine.

Take the One Dollar Trial of Niche Seminar Secrets

Now you can get your hands on the complete Niche Seminar Secrets system for just one dollar there's really no reason to risk trial and error. Doesn't a one dollar trial sound like a much better idea? Go here for your one dollar, thirty-day trial.

To your success!

Roy

The One Dollar Trial With a Difference

This is not the only one dollar trial offer you'll see, but I think it might be the best one you'll see for a while. One hundred people took up my free trial offer, and more tried, but this deal is even better. Read on to see how...

Because I'll be taking all the risk (not counting the one dollar...), you can afford to take me up on it, safe in the knowledge that you're, well, safe.

And because I'm being sensible about it, I can afford to be even more generous than I was planning to be. So it's a real win-win. You get a 30-day trial, almost as good as free, and I don't have to deal with a hundred returns 29 days from now!

I recently had an interesting experience with a one dollar trial, but that's for another day. Suffice it to say you will benefit from the lesson I learned. Basically, I won't send you the printed edition until one month's time, when I know you really want it.

But you still get the digital download version of the full Niche Seminar Secrets manual, for one dollar today.

Here are your two options:

Option 1. The complete Niche Seminar Secrets (not the Limited Edition I gave away) will be yours today for one dollar, as a digital download. One month from now I'll send you the full-colour printed edition for a further two monthly payments of forty-eight dollars. ($1 + $48 + $48 = $97). Meaning, you get the full manual, printed in full colour, for the current price of the digital download version.

Option 2. I'll still send you the complete digital Niche Seminar Secrets for one dollar right now, plus you get the full-colour printed edition through the post in a month's time, for just seventy-seven dollars when you pay the remainder in one month's time. That's $1 now and $76 in a month's time, saving you a further twenty dollars. Remember, this is the full-colour printed edition for $20 less than I was charging for the digital download.

Putting it another way, you get a look at the full manual for a measly one dollar, as compared to seeing less than twenty percent of it for free - and you can't get the free one at all now, since all 100 copies went inside four days.

By the time I send your manual by post I may even have found a few extra bonuses to send with it. No promises, but I'll see what I can come up with. There's already one bonus included with the manual that's designed to make massive profits even easier to come by...

So, click this PayPal button for the $1 trial - that's $1 now, then 2 x $48 later:

And below is the PayPal button for the $77 dollar bargain - $1 now then 2 x $38 next month:

Either way, you get a month's trial of the full Niche Seminar Secrets system for just a dollar! Select your option now then let PayPal's secure servers take care of it.

And nothing more to pay for a full 30 days - Bargain!

Roy

Niche Seminar Secrets

Niche Seminar Secrets Survey Answers

The first survey results are starting to come through now from Niche Seminar Secrets members and I have to say they are quite revealing...

Over 85% of those who have responded so far have already spoken at or organised an event, while 71% are planning to either speak at or run an event in the next 6-12 months.

So we already have an amazing information resource right there, among NSS readers. Which sets me thinking...

Meanwhile, other seminar secrets members have asked some interesting questions, such as 'How do I promote a seminar event in a new country where I have few contacts?' From the same enquirer (I assume) is the question of how to promote an English speaking event in a non-English speaking territory.

Most of the questions you've asked are answered in full in Niche Seminar Secrets, but not those two...

And it's an interesting problem, I must admit. My first instinct about promoting any event is to build a list first, if at all possible. In this case, a list specifically from that region. Otherwise, rent or JV a list from someone who is already operating in that area. Do you have access to English-speaking property dealers or service providers for that area, for example?

I think you must think of the English speaking community as a sub-niche within your niche, whatever your niche is. But I'd promote it only in English, for a start. Of course, it doesn't have to be just expats - many people are multi-lingual - but you must pre-qualify your audience so language is not a barrier on the day.

So your list will comprise fluent English speakers in the niche you operate in, able to reach the country where your event will be held. Remember, some people will travel a long way to get to a special event in a lovely setting... But be realistic about the true size of your target market and your chances of capturing enough of them. See how easy or difficult it is to build that list - that will give you a good clue.

I'd be intrigued to know the circumstances that brought up the question, though! If you'd like to tell us more, we can probably offer some more specific advice. Use the comment section at the end of this post.

I'll be responding to some more questions and survey responses in the coming days. Questions like 'How do I get started with little or no cash to invest?' and 'How do I overcome nerves?'

Meanwhile, please add your comments, experiences and ideas here for us all to share - especially if you're one of the 85% with experience already.

Here's to your Seminar Secrets success!

Roy

Making Money from Seminars

In case you're in any doubt about whether you really can make tons of money from seminars, I've made it my mission to ask a few direct questions of some top seminar promoters in the past few weeks.

Questions like, 'How much did you actually make that weekend?' and, 'Was it really that easy to make a hundred-thousand plus in one day?'

You know, the kind of questions you'd like to ask but maybe don't like to. It is easier if they're already friends.

Note than when I say 'seminar promoters' I don't mean people who only put on seminars - I mean people who use seminars and public speaking as a core part of their business marketing strategy. Increasingly so, in the cases I studied.

Well, if a hundred-thousand plus (pounds or dollars - does it matter?) in one or two days isn't motivation enough to make you want to do another event, what is?

Yes, we're talking sales, not profits, but remember the margins in information products are enormous - often over ninety percent, which is unheard of in other industries.

And given that two of the examples I looked into were only employing half of the Niche Seminar Secrets strategy, I might even say there's room for improvement! In truth, though, they are using the full NSS system in the longer term, so they probably do know what they're doing...

It's gratifying to see and hear of the Niche Seminar Secrets system working so well for two of my favourite marketers. Both are people I'd be delighted to JV with on a future event.

You could put yourself into that category too, thanks to the guidance you'll get from Niche Seminar Secrets. Currently, you can even get a trial version of NSS for just $17, just so you can finally convince yourself that Niche Seminar Secrets is the key to making six figures, and more, from organising and promoting your own seminar, workshop and conference events.

And maybe JV-ing on one with me...

Go here to your $17 Niche Seminar Secrets trial.

Roy

PS. My offer to answer any questions you have about seminars, etc, is still open.

PPS. I'm afraid the free Limited Edition of NSS is no longer available. All 100 went in just four days! But I think $17 invested in the (bigger) trial edition is still a bargain!

Seminar Secrets For Free

Hello again,

As this is very much a time for giving, I'm giving away 100 copies of a Special Edition of Niche Seminar Secrets. So now you can decide if a six-figure income, or more, from seminars and events appeals to you, without buying Niche Seminar Secrets itself.

As 61 of them have already been snapped up already, that leaves 39 still available as I write this post...

One very good reason for giving away 'trial' versions of new products is that people are understandably reluctant to splash out for something they haven't seen and that no one they know has invested in yet.

And often the best sales copy for a good new product like Niche Seminar Secrets is the product itself.

More than that, a trial version that's useful in itself will keep on promoting its creator and his or her products for as long as it's in circulation. Which is my cunning plan...

But there are only 100 of Niche Seminar Secrets Limited Edition to circulate in the first place, so you need to get yours now to find out if making six figures a year from seminars, workshops and conferences is for you.

Because 61 copies have gone already...

Roy

Results Just In...

No, not THAT result - that's old news...

I'm just getting the first results in from a survey I'm running at Niche Seminar Secrets about what people really want to know about planning and running seminars for profit.

It seems that, for people who've been there and done it, the speaking part isn't usually a problem. I suppose that's not surprising, since if you're uncomfortable speaking, you might not think seminars are 'your thing' anyway.

Of course, you can get coaching in public speaking, or you can learn from a master like Dale Carnegie.

But the two main issues that seem to crop up are choosing a subject or niche, and the management of the event once it's underway. Things that can go wrong apparently will go wrong.

I'll talk a little more about finding a niche soon. Meanwhile, those problems on the day come down to trying to plan for all eventualities and thinking on your feet, but we'd hope that nothing insumountable will crop up when you follow the Niche Seminar Secrets system.

Anyway, ours is a simple survey that you're welcome to take part in too.

But why not join us at Niche Seminar Secrets and add to our well of wisdom? I'll even throw in a free Dale Carnegie book (and a couple of our ebooks) when you do.

Roy

Sign up below:

Making Money from Seminars

I just read this headline:

"Proven Advice To Make Money Every Time You Attend
A Seminar -- From The Experts Who Do It All The Time."

When those experts include Alex Mandossian, Armand Morin and Michel Fortin, you need to take that headline seriously. And when that money comes in six-figure sums, maybe you should look even closer, at Seminar Strategy Secrets...

(Click the link to discover more)

Just to prove there's more than one way to profit from seminars, Ray Edwards and Dave Bernstein want to show you how just attending them can lead to truly amazing results - when you know how.

We showed you in Networking Nitro how we make the most of every event we attend, but Ray and Dave have put us in the shade! Let them put you in the picture, at Seminar Strategy Secrets
To your continued prosperity

Roy
Niche Seminar Secrets

Free Help For Seminar Organisers

If you're planning a seminar or even considering running one, I've an offer you'd be daft to refuse:

Any help you need - just ask.

That's it. Just drop me an email with any questions or problems you might have and I'll do my very best to help. If it's already in Niche Seminar Secrets you should get an answer within a working day. If I have to research it, I may take a little longer to answer.

And if I really can't help, I'll let you know that too. I don't see that happening too often, though.

Email me at Roy@RoyEveritt.com

And if you're wondering why I would give you free information and help when I could be selling Niche Seminar Secrets, let's just say I want you to know just how much knowledge and experience is packed into Niche Seminar Secrets and how much help you can still get from me, even after you've bought the manual.

That's because you may be just the kind of joint venture partner I'm looking for, so it will pay me to teach you everything you need to know about staging seminars the Niche Seminar Secrets way.

And if you don't know what questions you need to ask, maybe you need to read Niche Seminar Secrets anyway!

To our success!

Roy

Sign up below for more information: