The ONE Big Secret

I've spoken about this before, and I'm not the only one because it's the biggest issue most people face when they stage an event.

Which is not the same as saying it's the first thing everyone thinks of, but it probably should be.

You see, when everything else is settled, including the choice of venue, the hot topic, the date, the technology and even your nerves, the final piece in the jigsaw is the big one...

WILL ANYONE TURN UP?

Well, not if you haven't sold any seats, they won't. So how do you sell them?

I posted here once about 14 ways to fill your event. Don't look now because I've deleted it (although it's in Niche Seminar Secrets). Of all the fourteen ways, one common factor marked out the best of them ... joint ventures.

Yep. The easiest way to fill an event is to get someone else to do it for you. Or several people.

Joint venture partners can be your guest speaker(s), especially the ones with pulling power. Or you can be joint hosts or promotors with a partner, especially those with big, responsive lists and the respect of their members.

Your speakers want to sell tickets and present to their own followers, fans and customers. They know they'll get a good reception and probably make more sales when they do. Because they have this following they can often sell more tickets than you can.

Equally, a joint promoter will want 'their' event to be a success, especially if it's making them money, too. We like to JV with our Chamber of Commerce for local events because they're even better known than we are, are repected by their members and will profit from the event.

What both groups have in common, then, are big lists and plenty of authority. You can spend a lot of money on marketing and advertising trying to get to where they are...

...but sharing the promoting burden and the proceeds with a partner is a much faster way to get there!

Roy

Joanna Martin - Speaker Mistakes #1

Here's Joanna again, in the first of a series on the seven crucial mistakes that 'most speakers make that keep them broke'.

This is the first of a series I'll be bringing you right here on Seminar Secrets.



I'll bring you mistake number two very soon.

Roy

The Secret to Creating Content

If you think public speaking might be for you, if only you had something to talk about, I've got some great news - you do or you will do.

But first, a genuine seminar secret...

How do you think all those speakers you admire so much got to know so much about their subjects? Answer: they learned about them.

Okay, it's no great shock, but it's an important point all the same.

Add a dose of personal experience, a few new angles and a pithy quote or two and you have a great presentation. By that, I mean a genuinely valuable and entertaining speech.

Now think of yourself as a teacher. How do teachers learn their subjects? From their teachers.

You can do the same, and when you add your own personal experiences - and you will have experiences that add value to your talk - you can be a great seminar speaker, too.

But if there's a subject that interests you, the chances are that you'll know a fair bit about it already. I bet, with some preparation, you could talk about it for an hour or two. If you have any gaps in your knowledge, fill them, but remember you'll almost certainly have too much material to fit into one presentation already.

Add your experiences, seek out some pertinent, pithy quotes (Einstein is always a good bet), and you're there.

Then just add practice, the confidence that comes from competence (that comes from practice), and you'll knock 'em dead.

Go to it!

Roy

PS. The latest edition of Niche Seminar Secrets is now available. Go to Niche Seminar Secrets, HERE.

Because everybody knows something, including you. And whatever subject you know about, you will find people who would like to know about it too.

Why it's Good to Talk

At Steve Foley's very successful Econfex event at the weekend, I was able to chat with most of the speakers, some of whom have staged their own events already.

One of the subjects that inevitably came up more than once was how to sell enough tickets for a seminar, workshop or training course. In other words, how to get enough people there to make the event financially worthwhile.

It's not something Simon Coulson seems to struggle with, and neither do, say, Andrew Reynolds, Mark Anastasi or Jonathan Jay.

Consequently, their events are definitely worthwhile!

The secret to filling seats?

Well, there's more than one secret, of course, but the thing all those named above share in common is ... they all have access to a huge list, generally their own.

Selling seminar seats is much like selling any other information product, but a bit harder, unless your list is very well targeted. This is because buying a seminar ticket takes much more commitment than just pressing a 'buy now' button.

The take up for free events is much bigger, of course, because people know they don't actually have to go if they haven't paid. They haven't 'lost' anything if the ticket was free.

And, as I explained in Niche Seminar Secrets, that's why free tickets are generally a bad idea. Frankly, ticket 'sales' for a free event bear little relation to the number of people that turn up.

You could plan for a hundred people (and spend accordingly, promise a good-size audience for your speakers and so on) and then only see fifteen or twenty people arrive on the day. Even a nominal ticket price means most people will make the trip, because they'll 'lose' that money if they don't.

Of course, not turning up is their loss, because the networking alone is worth making the effort for. You lose too, because your event is not the event it might have been.

But first, build or find your list, then always put a real cash price on the tickets, even if you offer a big discount.

Roy

PS The One Dollar Trial has to end soon - see more about Niche Seminar Secrets here.

Attention Seeking For Fun and Profit

In a recent poll of Oscar-winning actors and actresses, 68 percent said they were 'shy'.*

In a recent survey of professional musicians, 62 percent decribed themselves as 'basically shy'.*

But in a recent poll of Internet marketers, only 54 percent said they were nervous about presenting to an audience.*

And 97 percent of the audience said they couldn't care less anyway.

So, however shy you might think you are, you're probably more confident than, say Angelina Jolie and Bono. Possibly even less shy than, let's say, Sean Roach or Derek Gehl - probably not, but possibly!

So stepping up in front of an audience and telling them all about your business, your product and your service will be like a walk in the park. Especially as 97 percent of your audience are on your side.

You can find out how to present to an audience, how to wow them with your know-how and how to get them to come and listen in the first place, when you take the $17 dollar trial edition of Niche Seminar Secrets.

It's not just for niches. It's not even just for seminars. But it is packed full of secrets.

And, when you decide to upgrade you even get a piece of me. Mentoring, coaching, answering questions - mainly by email but we can use the phone when you get really serious - and I might even speak for you, too.

Worth stepping up for, I'd say.

Get the Niche Seminar Secrets 17 Dollar trial package here.

Roy

* Sorry, I made all those figures up. But it's a fact that most actors and musicians describe themselves as shy.

Part-time Job with HUGE Potential

Do you know what's the biggest advantage of marketing online?

Scaleability.

If you can sell something once, you can usually sell a hundred of the same thing, just by scaling-up your efforts.

Some offline products are scaleable, too. So you can start small or part-time and, once you've cracked the formula once, you just do it 'bigger' next time.

Seminars are a good example. Test the water with a small event first time out, then you'll be confident about stepping up to the next level.

Niche Seminar Secrets is 'scaleable', too. It starts at just One Dollar!

Take the one-dollar trial of Niche Seminar Secrets now.

For that, you get all the information, in a downloadable PDF, for a full thirty days. Only then do you pay the full price, and even that's discounted.

Then I'll send you the manual in all its full-colour printed glory.

So, you can dabble for a dollar, test the water for next to nada, and still dive in at a discount. I'd say it's worth a dollar just to find out if it's your thing!

Take the one-dollar trial of Niche Seminar Secrets now.

To success!

Roy

PS. No, there's no catch. One dollar gets you IMMEDIATE access to the PDF version of Niche Seminar Secrets for a full 30 day trial period:

Take the one-dollar trial of Niche Seminar Secrets now.