Ustream and I'll Stream, Too

Probably the most effective way to get your message out beyond the room is to stream it live.

Ustream offer a live streaming service that's free, looks very simple and is pretty reliable, too.

You can either broadcast on their own Ustream site or you can embed the streaming video into your own website, so viewers have fewer distractions. You can also have a live chatroom for online viewers. The only issue with this is the need to moderate the chat to control spamming and so on.

The Gateway to Wealth Seminar on 13-15 March used Ustream to great effect, getting over 1000 online viewers at one stage, to add to the 150 plus people actually at the event in Atlanta, Georgia.

We were treated to some excellent content, too, and viewers were regularly reminded to promote the event on Twitter and elsewhere - something to remember if you stream your own event live.

It's not clear whether Gateway to Wealth was also being recorded - I suspect there will be a product available soon - but a lot of people watching live were asking if recordings would be available, so the demand was being created there and then.

Demand for your products is always good - especially if you're re-purposing existing content!

But I'd say Ustream, or a similar service, is well worth considering for your events. Especially as it's not just easy, but free, and it increases your reach exponentially.

Roy